Aquerone is Europe’s first luxury CBD and cannabis lifestyle concept store merging plant-based wellness with highly designed aesthetics. Inspired by the Acheron river, the aim was to showcase their vision and products basing the art direction on the Greek mythology concept.
Pushing out the bounderies, I designed and developed the Aquerone website with the aim of finding a balance between creativity, accessibility and user-experience. Inspired by the Acherone river we designed illustrations, artworks and vector graphics based on Greek mythology and a pinch of WebGL allowed us to create smooth micro-interactions. The challenge was to connect the Webflow back-end to the client's inventory on AirTable and sync everything with filtering system and animated CMS collection.