The Roger Hub is an immersive web experience showcasing the tennis-inspired 'On' sneakers, a collaboration born out of a partnership with the legendary Roger Federer. Drawing inspiration from Swiss aesthetics and procedural layout grid animations, the goal centered around crafting a stories-based concept using 3D visualization and lifestyle photography.
Teaming up with North Kingdom, e've crafted a compelling visual strategy that leverages a procedural grid, simplifying the browsing experience for the Roger Federer shoe collection. Using GSAP, Three.js and WebGL, empowers us to promote a powerful-driven campaign using smooth animation through lifestyle photography and 3D shoes models visualization.
