WOW Concept is a the world’s first concept store based in Madrid revolutionizing retail with a dynamic & interactive shopping experience. As Art Director and Designer, I had the privilege of shaping the brand's digital persona through a meticulously crafted eCommerce platform.
Through the consistent application of graphic elements – a carefully curated color palette, distinctive typography, and a vibrant imagery – the site's design enhances WOW Concept's identity, positioning it as a revolutionary player in the retail industry.
