Prada Employees online store is an eCommerce outlet gathering previous Prada's collection seasons on a minimalist-based design. Inspired by the Swiss style and straightforward layout grids, the goal was to create a functional and accessible shopping experience with bold types and subtle animations.
Back in 2021, I was committed by Prada to re-design their brand new internal employees eCommerce platform. The challenge was to create a straightforward navigation experience scalable over time using global components, dynamic filtering and bold text. Poking around with a modern grid-based layout approach – was a key value art direction approach to create a functional eCommerce experience.
