Sal Parasuco is a digital eCommerce experience providing luxury outwear garments for the modern entity. The Fall/Winter '21 collection offers both sustainable body temperature stabilisation through means of the down filling paired with optimum fabrication. We showcased their products through a futuristic concept, poking around with WebGL and blend-mode.
For the launch of their new eCommerce site, I teamed up with G-NS Studio in order to create a production-level interactive experience to create awareness and turn leads for Sal Parasuco. Poking around with mix-blend-mode and visual continuity animation – was an art direction key value and functional approach to create a delightful eCommerce experience.