The Hiring Chain is a campaign website set up to hire people with Down syndrome and help them find jobs. Coord Down's signature campaign and original music by Sting have been successful around the world. The goal was to showcase the campaign with great content and a powerful message to start a virtuous chain.
Teaming up with Adoratorio Studio, we based the whole art direction on typography and great content, being able to communicate a powerful message through a video campaign singed by Sting. The challenge was to create a digital experience that was both informative and creative. With a dash of WebGL we were able to achieve through with smooth transitions and micro-interactions.